Hotel AI-visibility is a real, fast-moving category. The serious players: Hotelrank.ai (acquired by Lighthouse), Cendyn Wayfinder, Milestone GEO, RateGain and RankHotel.AI — plus horizontal trackers like Profound and Otterly. Here’s where everyone lines up — and the two things only we do.
YOU + US DirectGuest | Hotelrank.ai | Cendyn Wayfinder | Generic GEO tools | |
|---|---|---|---|---|
| AI assistants covered | ✓4 — Claude, ChatGPT, Gemini, Perplexity | ~2 on entry (4 on Pro) | ~3 | ~Many, not hotel-tuned |
| Works for any hotel, any city | ✓Yes — live, anywhere | ~Your properties only | ~Your properties only | ✓Any brand |
| AI visibility score | ✓Yes | ✓Yes | ✓Yes | ✓Yes |
| Multi-run sampling (stable rate) | ✓Yes | ✓Yes — at intervals | ~Simulated prompts | ~Varies |
| Direct-vs-OTA booking leakage | ✓Yes | ✓Yes | ✓Yes — rate parity | ✗No |
| Share of voice vs real comp set | ✓Yes — curated set | ✓Yes | ✓Yes | ~Limited |
| Perception & sentiment | ✓Yes (0–10) | ✓Yes (0–10) | ~Partial | ✓Yes |
| Fact-drift accuracy alerts | ✓Yes | ✗No | ✓Yes | ✗No |
| Traveler personas | ✓Yes | ✓Yes | ✗No | ~Limited |
| Custom tracked topics | ✓Yes | ✓Pro | ~Partial | ~Varies |
| Free tools (grader, llms.txt, schema) | ✓Yes | ✗Trial only | ✗No | ~Some |
| Real booking-click attributionONLY US | ✓Yes | ✗No | ✗No | ✗No |
| Live placement inside AI answersONLY US | ✓Yes — MCP connector | ✗Optimizes your site | ✗Optimizes your site | ✗No |
| Self-serve, transparent pricing | ✓Yes | ✓Yes | ✗Quote only | ✓Yes |
| Built for independents / boutique | ✓Yes | ~Going enterprise | ✗Enterprise / CMS base | ✗Horizontal |
| Entry price | ✓$39/mo | ~€58/mo | ✗Custom | ~$29–$499/mo |
Hotelrank and Cendyn measure your visibility and optimize your website, then hope AI cites it. DirectGuest is a live connector inside Claude and ChatGPT — we place you in the answer, with a direct booking link. Diagnosis and cure.
Everyone else stops at a perception score. We track the real clicks AI sends to your booking page — recommendation turned into revenue. No one else closes that loop.
See your score across four assistants, your OTA leak, and your rank — for any hotel, any city. Free, no card.
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